Minister of commerce and industry Piyush Goyal said that OTT players like Netflix, Amazon Prime, Zee5, ALTBalaji and others may kill cinema halls as cash flow is moving from halls and theaters to video streaming platforms.
Due to this lockdown lot's of people purchased the subscriptions of ott (over the top) platforms like Netflix, Prime video, etc. Also the people's of India are now comfortable with the Ott platform. Ott platforms now have chances to win the race.
Several producers have decided to release their film directly on the OTT platforms rather than theatres; after all, theatres are not going to open anytime soon.
May this is one of the reason Piyush Goyal give that statement. Big star's movie also realising on Ott platforms due to theatres are not opening anytime soon.
Several producers have decided to release their film directly on the OTT platforms rather than theatres; after all, theatres are not going to open anytime soon.
May this is one of the reason Piyush Goyal give that statement. Big star's movie also realising on Ott platforms due to theatres are not opening anytime soon.
One of the most reasonable reason behind the success of Ott platforms is they have amazing content like web series and the best part about the series is they are getting mouth publicity. Ott platforms having the best series like Dark, recently released Breath: Into the shadow starring Abhishek Bachchan and Amit Sadh, etc.
One of the most awaited movie of Akshay Kumar, movie name Laxmi Bomb is also going to Disney+hotstar. Ott platforms are growing fastly
Apart from this Goyal also said that India should become the global leader in the content development.
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